We’ve been commercial photographers for more than a decade now. When we first started out, it was hard to find serious evidence – numbers, graphs, percentages – that proved professional photography was worth clients’ investment.

Now? It is everywhere you look.

In real estate sales, especially, the value of professional photography is no longer a secret. Agencies of all sizes are realizing that to compete in sales, they have to show properties at their best.

And that takes a professional photographer.

But, we promised you numbers. Here are some of the most eye-popping stats we’ve come across lately, courtesy of the real estate specialists over at AgentImpress:

  1. Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description (The Wall Street Journal).
  2. Listings with professional photos receive 118% more online views (IMOTO PHOTO).
  3. Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers for every listing (Inman.com).

That last stat really jumps out to us. Professional photography is quickly becoming essential for realtors, but 35% is a pretty low percentage! There’s still time for agencies to set themselves apart by offering what their competitors haven’t caught onto.

You can check out a much longer list of professional photography benefits over at AgentImpress. Or Invision Studio. Or even LinkedIn. Seriously, the evidence is everywhere!

More interested in images than numbers? We think our photos do the trick. Click here for some real MLS eye candy, or visit our scheduler to get your own flattering photos.