In fields like real estate and property management, photographs of individual listings are obviously important. You want to showcase properties with stunning images that will help them sell.

But, if you limit your photography use to only listings, you’ll be missing out on some serious opportunities for business growth. Your marketing materials, from website to social media and fliers, should be filled with images that appeal to potential clients.

You should never just be marketing your current listings. You should always be pitching your services!

Every time someone looks at your presence online, they’re forming an opinion about you and your business. One of the easiest ways to improve their impression and increase the likelihood that they’ll work with you is by making stock photography a part of your marketing plan.

Here are 3 big reasons why:

  1. Images draw in viewers AND search engines. If you’re computer literate enough to be reading this post, you probably don’t need to be convinced that marketing materials look better with photos on them. But, when it comes to the internet, using images isn’t just about looks. Photos with targeted file names and specific captions help your site rank higher in online searches and provide another pathway for potential clients to find you.
  2. Good photographs make you look professional. In real estate sales and rentals, smart clients choose a representative who can make their property look it’s best. If your website or other materials don’t even make you and your business look good, it will be hard to gain their confidence. Present yourself as a polished, competent marketing professional by filling your page with appealing and inviting images.
  3. The right stock photographs show clients that you’re a good fit for them. Headshots and listing photos are important. If you’re not already using professional photography to market real estate, you should start with them! But, in competitive markets, many agents are already using both of those things. Stand out from the crowd as a local expert by using photos of more than just your listings. Local stock shows off your area expertise and can help make you the go-to resource for sales in your area.

For an idea of what stock should be like, check out our extensive photography bank. If you’re in the Eastern US, you might even be able to use some of it!

And if you’re sold on stock but looking for the most effective ways to use it? Keep reading for our 4 best tips.